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Open It Up — How to Engage Your Base Behind the Scenes
In an era when even Loehmann’s (THE original discount ladies clothing store w/famously-communal dressin rooms) has a Facebook fan page*, you know it’s hard to get through to your network of supporters,...
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Make It Easy to Spread the Word (Case Study)
Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. But I see so few orgs that ask supporters to spread the word on vital asks, and...
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